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Search Engine Marketing course

Search Engine Marketing

Search Engine Marketing

Special Features - Master Certification Training

  Live Instructor-led Sessions

  Life time access to Latest Content (Presentations & Videos)

  Research Based Internship

  Hands-on Projects and Assignments

  Placement Assistance for Freshers & Digital Marketing Experts

  24X7 Trainer's Support on Discussion Forum

  Govt. of India Certified Course

SEM Course Syllabus

  Search Engine Marketing Overview

  Understanding Google search

  Rule based personalization of marketing at internet scale

  Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

  Pay-per-click overview

  Strategizing PPC campaigns

  Market Analysis

  Ad writing Techniques

  Campaign Management

  Bid Management Plan

  Bid Management Plan

  Performance Tracking

  Decipher User Psychology

  Reporting & Analysis


SEM Management (Other Opportunities)

Project & Assignments: In this Search Engine Marketing Training, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Marketing.

Research Based Internship: We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Lern MagXpinfotechnology website with your credentials.

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