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Web/Google Analytics Course

Special Features - Master Certification Training

  Live Instructor-led Sessions

  Life time access to Latest Content (Presentations & Videos)

  Research Based Internship

  Hands-on Projects and Assignments

  Placement Assistance for Freshers & Digital Marketing Experts

  24X7 Trainer's Support on Discussion Forum

  Govt. of India Certified Course

Web Analytics Course Syllabus

Session 1


  OWhat’s analysis?

  Is analysis worth the effort?

  Small businesses

  Medium and large scale businesses

  Analysis vs intuition

  What is web analytics?

  Getting started with Google Analytics

  How Google Analytics works

  Accounts, profiles, and users

Session 2

  Navigating Google Analytics

  Traffic Sources



Session 3

  Goals & Ecommerce

  Actionable Insights and the Big Picture

Session 4

  Web analytics tools

  Making better decisions

  Summing up


  Common mistakes analysts make

Session 5

  Social media analytics

Session 6

  Social CRM & Analytics

Project & Assignments : In this course, there will be a project of 1 month & few take home assignments to give hands-on experience of Web Analytics.

Research-Based Internship : We believe that the real learning does not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials.

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